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Bikewashing: The Two-Wheeled Equivalent to Greenwashing

Bikewashing: The Two-Wheeled Equivalent to Greenwashing

Hearing the term “bike-washing”, I bet the first thing that comes to mind is the image of a cyclist on a warm day with a bucket of suds in one hand, and a bike in the other. Well, while you’re not wrong, today the phrase #bikewashing has also taken on another meaning....